Module BUSI4ZI15: SMALL BUSINESS MANAGEMENT (EBS)

Department: Management and Marketing

BUSI4ZI15: SMALL BUSINESS MANAGEMENT (EBS)

Prerequisites

• None.

Corequisites

• None.

Excluded Combination of Modules

• None.

Aims

• Develop the students' understanding of the small business and empathy with the experience of the small business owner.
• Develop the students' skills for working effectively with small business owner-managers and management teams.

Content

• The course will be classroom based involving presentations and discussions on key areas of SME knowledge and understanding. Practical exercises and case studies will also be used together with video presentations as appropriate. The assignment will give you an opportunity to explore specific topics in more depth.

Learning Outcomes

• Upon successful completion of the module, the students will:
• have a critical awareness of the key characteristics of the Small and Medium Enterprise and the owner-manager;
• have an advanced understanding of the complex processes with Small and Medium Enterprise start up, survival and growth;
• have a critical appreciation of the Policy and Support environment for the small business.

• Upon successful completion of the module, the students will:
• be able to apply appropriate knowledge/techniques to analysing Small and Medium Enterprise performance and problems.

• Written communication; planning, organising and time management; problem solving and analysis; using initiative; computer literacy.

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

• Learning outcomes will be met through a combination of lectures, groupwork, case studies and discussion, supported by guided reading. The written assignment will test students' understanding of relevant concepts and their ability to apply and interpret what they have learned to the analysis of a particular issue in depth.

Teaching Methods and Learning Hours

Summative Assessment

Formative Assessment:

None.

■ Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University