Module BUSI3242: Dissertation in Marketing and Management

Department: Management and Marketing

BUSI3242: Dissertation in Marketing and Management

Prerequisites

• None.

Corequisites

• None

Excluded Combination of Modules

• BUSI3322 Behavioural Science Marketing Project AND BUSI3471 Strategic Marketing Consultancy Project

Aims

• The dissertation should be a substantial piece of work that provides a detailed and critical examination of a particular topic. Empirical research is encouraged where appropriate to the topic and programme of study, but is not compulsory.
• Additional aims are:
• to provide students with an opportunity to undertake a substantial research project on an approved Marketing topic and present their findings and conclusions in an extended and coherent piece of work.
• to develop students' abilities to plan and manage their own learning.
• to facilitate students' development of research skills and provide the opportunity to apply their knowledge to an appropriate topic associated with their degree.

Content

• The specific Marketing topic and scope of the dissertation will be decided in consultation with an appropriate member of staff, should be of relevance to their degree and is subject to approval.
• Lectures and consultations will address basic issues of methodology and method, data gathering and data analysis, reviewing literature, structure and presentation of argument, academic writing.

Learning Outcomes

• By the end of the module students are expected:
• to have acquired extended knowledge of a relevant Marketing topic.

• To have acquired skills of independent research and project management.
• To be able to demonstrate an ability to present and analyse data in a clear and appropriate manner.
• To be able to demonstrate an ability to present arguments and conclusions in an extended and coherent form.

• Written communication - through summative assessment.
• Planning, organisation and working to deadlines.
• Problem solving and analysis - e.g. by designing research, manipulating concepts and applying analytical skills.
• Initiative by gaining access to relevant sources.
• Computer literacy - by production of the dissertation in word processed form- accessing literature and other sources via electronic means and as relevant use of computer based analysis methods.

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

• Learning is facilitated by lectures, consultations and support for private study.
• Formative assessment is by means of preparation of dissertation outline, draft chapters for discussion at consultations and the keeping of a dissertation diary.
• Summative assessment is through the production of a dissertation of 12,000 words. Students will have individual consultation sessions with a named dissertation supervisor throughout the year.

Teaching Methods and Learning Hours

Summative Assessment

Formative Assessment:

A draft chapter for discussion at a date agreed between supervisor and student. Keeping of a dissertation diary.

■ Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University