Postgraduate Programme and Module Handbook 2025-2026
Module BUSI5A815: East Asian Business and Management
Department: Management and Marketing
BUSI5A815: East Asian Business and Management
| Type | Tied | Level | 4 | Credits | 15 | Availability | Available in 2025/2026 | Module Cap |
|---|
| Tied to | N2P109 |
|---|---|
| Tied to | N2P309 |
| Tied to | N2P909 |
| Tied to | N2PA09 |
| Tied to | N2PC09 |
| Tied to | N2PD09 |
| Tied to | N2PE09 |
| Tied to | N2R201 |
| Tied to | N5R201 |
Prerequisites
- None
Corequisites
- None.
Excluded Combination of Modules
- None.
Aims
- To enable students to engage different East Asian business systems in a critically informed way which identifies emerging trends and specialised management issues.
Content
- Comparative business systems.
- East Asian regional economic and business development and growth, including the East Asian economic miracle, crisis and recovery.
- Microeconomic units of growth in East, including theory of East Asian business groups, including positive and negative aspects.
- Chinese business groups, their positives and negatives and specific case materials (i.e. Shanghai Electric Group, Wanda Group, Fosun Group etc.).
- Internationalisation of Chinese business, in context of theory of emerging market MNEs.
- Japanese business and management, including keiretsu, their rise and fall.
- Japanese business systems as they relate to the emergence of Lean Production.
- South Korean business and management, including chaebol growth and restructuring
Learning Outcomes
Subject-specific Knowledge:
- Have a critical appreciation of East Asian regional economic and business dynamics;
- Have an advanced understanding of leading national (Japanese, South Korean, Chinese) business systems.
Subject-specific Skills:
- Be able to compare and critically evaluate key East Asian business organisational and management preferences;
- Be able to anticipate/predict future developmental trends and issues;
- Be able to engage with problems and opportunities for developing East/West business relationships.
Key Skills:
- Written communication; planning, organising and time management; problem solving and analysis; using initiative; computer literacy.
Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module
- Learning outcomes will be met through a combination of lectures, seminars and guided reading.
- The assessment of the module, by written assignment, is designed to test students' knowledge and understanding of the subject-matter and their ability to apply it to the analysis of specific issues.
Teaching Methods and Learning Hours
| Activity | Number | Frequency | Duration | Total/Hours | |
|---|---|---|---|---|---|
| Lectures | 10 | 1 per week | 2 hours | 20 | |
| Seminars | 4 | 1 per fortnight | 1 hour | 4 | ■ |
| Preparation and Reading | 126 | ||||
| Total | 150 |
Summative Assessment
| Component: Assignment | Component Weighting: 100% | ||
|---|---|---|---|
| Element | Length / duration | Element Weighting | Resit Opportunity |
| Assignment | 2,500 words maximum | 100% | |
Formative Assessment:
Four multiple choice tests delivered via Learn Ultra.
■ Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University