Module BUSI1301: Marketing Professionals

Department: Management and Marketing

BUSI1301: Marketing Professionals

Prerequisites

• None

Corequisites

• None

Excluded Combination of Modules

• None

Aims

• To introduce students to the academic and professional skills required for success in a marketing career.
• To provide an overview of various career paths in marketing.
• To develop a critical understanding of reflective practice and identify personal development needs
• To develop foundational skills in research, communication, and professional conduct.
• To practice academic and professional skills in a supportive environment

Content

• Critical thinking, reflective thinking, and problem-solving
• Literature review, academic writing, and referencing
• Self-development tools, such as Belbin Team Roles
• Career paths in marketing
• Ethics and professional conducts
• Personal branding
• Roles and responsibilities of marketing professionals
• Effective communication skills
• Effective CV and cover letter.

Learning Outcomes

• Knowledge of key academic skills
• Knowledge of effective communication skills
• Knowledge of various career paths in marketing and their roles and responsibilities
• Understanding of individual strengths and areas for improvements

• Academic skills such as literature review and academic writing.
• Ability to communicate professionally and effectively.
• Ability to critically reflect personal knowledge and skills for academic and professional practices

• Communication, both written and verbally
• Problem-solving
• Critical thinking
• Reflective thinking

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

• Teaching is via lectures and seminars. Learning takes place through attendance at lectures, preparation for and participation in seminars, and private study.
• The computer lab workshop sessions will take place in the Easter term of Year 1 of study in readiness for starting Marketing Research Methods (BUSI2351) in Year 2.
• Formative assessment is by means of a range of in-class activities in seminars.
• Summative assessment is one individual portfolio report, which includes several tasks such as reflective writing and writing cover letter.

Teaching Methods and Learning Hours

Summative Assessment

Formative Assessment:

In-class activities

■ Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University