Module BUSI3551: Business Analytics for Artificial Intelligence (B&M)

Department: Management and Marketing

BUSI3551: Business Analytics for Artificial Intelligence (B&M)

Prerequisites

• BUSI2311 Business Research Methods and Statistics

Corequisites

• None

Excluded Combination of Modules

• None

Aims

• The module aims to:
• To understand the foundations of analytics and Artificial Intelligence methods.
• To provide knowledge of, and ability to apply, analytics and Artificial Intelligence techniques in management.
• To implement analytics and Artificial Intelligence models using a programming language (e.g., Python).
• To effectively communicate data insights and develop skills in using analytics and Artificial Intelligence to inform management decisions and strategies.
• To explore the ethical considerations and challenges associated with data and AI in management.

Content

• Fundamentals of programming for analytics and Artificial Intelligence
• Introduction to Analytics and Artificial Intelligence
• Descriptive techniques e.g., data visualisation, data analysis, descriptive statistics, with applications to management problems.
• Predictive techniques, e.g., regressions, classification, clustering and forecasting, with applications to management problems.
• Prescriptive techniques, e.g., linear optimisation, with applications to management problems.
• Artificial Intelligence advanced application in management problems (e.g., management segmentation, topic modelling)
• Ethical considerations of Data and Artificial Intelligence

Learning Outcomes

• By the end of the module students should be able to have: 
• An understanding of the key concepts and techniques in Analytics and Artificial Intelligence relevant to management.
• Knowledge of a range of analytics and Artificial Intelligence techniques and ability to apply them critically to management problems.
• An understanding of the applicability and limitations of analytics and Artificial Intelligence techniques.

• By the end of the module students should be able to:
• Choose appropriate analytics and Artificial Intelligence techniques for some key management problems.
• Implement business analytics models using a programming language, e.g., Python.
• Interpret the results of analytics and Artificial Intelligence models and their relevance for companies.

• Digital literacy skills
• Communication, both written and verbal
• Problem-solving
• Critical thinking
• Data analysis
• Presentation skills

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

• Teaching is via lectures and workshop. Learning takes place through attendance at lectures, preparation for and participation in workshops, and private study. Formative assessment is by means of a series of in-class activities.
• Summative assessments include four homework sets, a 500-words executive summary and one video recording of the final project, which includes the implementation of analytics and Artificial Intelligence tools to solve a management problem.
• Workshops will be scheduled in the Easter term of Year 2 of study on BUSI2311 Business Research Methods and Statistics in readiness for starting Business Analytics for Artificial Intelligence in Year 3.

Teaching Methods and Learning Hours

Summative Assessment

Formative Assessment:

Students will be set various formative tasks throughout the module. In particular students will work on teaching cases. To solve and analyse these cases they will apply business analytics techniques and interpret and discuss their output. The purpose of these tasks is to provide students with feedback on developing their technical skills and their understanding of the application of business analytics techniques to prepare them for the summative assessments.

■ Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University