Module BUSI47H15: Introduction to Entrepreneurship

Department: Management and Marketing

BUSI47H15: Introduction to Entrepreneurship

Prerequisites

• None

Corequisites

• None

Excluded Combination of Modules

• None

Aims

• To introduce students to the field of entrepreneurship, including the role it plays in modern economies and societies. To understand the different tools and approaches to the concept of entrepreneurship as applied in different contexts.

Content

• Understanding Entrepreneurship
• Exploiting opportunities
• Entrepreneurial skills
• Entrepreneurship and innovation
• Entrepreneurship support
• Organisational context: corporate entrepreneurship
• Organisational context: family firms
• Organisational context: grand challenges
• Global perspectives of entrepreneurship

Learning Outcomes

• By the end of the module, students should have an advanced knowledge and critical appreciation of:
• The varying and pervasive role of entrepreneurship within the economy and society;
• The different contexts in which entrepreneurs operate, and of their activities in each;
• The approaches developed by researchers in attempting to understand entrepreneurship, the decision to engage in it, and the associated outcomes.

• By the end of the module, students should have:
• A firm understanding of the dimensions and role of entrepreneurship in a modern economy;
• The ability to interpret and contextualise commentary and analysis relating to the field.

• Presentation and pitching skills
• Persuasion skills
• Critical thinking
• Organising and time management
• Identification/analysis of relevant information resources
• Group working skills
• Computer literacy

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

• Learning outcomes during lectures will be met through a combination of taught input, groupwork and discussion, supported by guided reading.
• Classroom-based seminars will consist of both case studies, to develop critical thinking and embed learning, as well as practical workshops, to develop key entrepreneurial skills. All seminars / workshops will build upon classroom-taught material.
• The summative assessment is an individual video presentation supported by a written assignment, This reflects the "short pitch" practice in the field of entrepreneurship, where entrepreneurs must convincingly present ideas to an audience. The written component of the assessment provides the opportunity to demonstrate the academic theory behind the presentation.
• The formative assessment is a group presentation, where students must present an analysis of classroom-taught material. Together with a lecture and seminar on pitching, this prepares the student with the presentational and analytical skills required for the summative assessment. There is a peer learning component whereby each presentation is critiqued collectively, so that learning builds through the module.

Teaching Methods and Learning Hours

Summative Assessment

Formative Assessment:

Students will receive feedback on their Group Presentations in class.

■ Students who do not attend monitored activities shown under Teaching Methods and Learning Hours, or who fail to complete the summative or formative assessment(s) specified above, may be subject to the Academic Progress procedures defined in the University's General Regulation V, and may be required to leave the University.