Module BUSI4L020: Strategic Management (Taught)

Department: Management and Marketing

BUSI4L020: Strategic Management (Taught)

Prerequisites

• None.

Corequisites

• None.

Excluded Combination of Modules

• Strategic Management (Online) BUSI 4K920

Aims

• Develop an advanced understanding of strategic management and the influence of the wider external environment.
• Examine how organisations design and implement business and corporate strategies to achieve and sustain competitive advantage.
• Explore how strategic decision-making is shaped by firm resources, industry dynamics, technology, and stakeholder expectations.
• Provide critical insight into the use of specialist techniques and tools for analysing competitive and contextual environments.
• Encourage reflection on the linkages between strategy and other core business disciplines.
• Engage students with contemporary debates in strategic management research.

Content

• Strategy formulation and implementation at business and corporate levels
• Processes of developing strategic choices and analysing the external and internal environment
• Business models and tools for evaluating and presenting strategic proposals (e.g., cases, plans, pitches)
• Contemporary debates in strategic management, including ethics, sustainability, and global challenges

Learning Outcomes

• Upon successful completion of the module, students should be able to:
• Critically evaluate the strengths and limitations of key strategic actions.
• Demonstrate advanced understanding of strategic decision-making.
• Analyse how business models interact with and deliver different strategies.
• Critically appraise key debates in contemporary strategic management research.

• Upon successful completion of the module, students should be able to:
• Apply strategic and critical thinking to assess firm-level capabilities and non-market environments.
• Select and use appropriate tools and methods to analyse contexts, formulate and implement strategies, and evaluate business models.
• Develop, justify and communicate cohesive strategic proposals in different formats.
• Evaluate stakeholder influence on strategic purpose and organisational ethics.

• Source and evaluate data and evidence (quantitative and qualitative).
• Interpret financial, numerical and contextual information.
• Reflect critically on experience, synthesise diverse perspectives, and construct persuasive arguments.

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

• Learning outcomes are delivered through classroom-based workshops, combining taught input, groupwork, case studies and discussion, supported by online resources (directed reading, video content).
• Formative assessment involves individual and group case analyses of business problems relevant to the module outcomes.
• Summative assessment is an individual written report critically evaluating a new venture or strategic proposal for an existing business, demonstrating strategic analysis, integration across business disciplines, and awareness of current strategic debates.

Teaching Methods and Learning Hours

Summative Assessment

Formative Assessment:

Group-based case study analysis

■ Students who do not attend monitored activities shown under Teaching Methods and Learning Hours, or who fail to complete the summative or formative assessment(s) specified above, may be subject to the Academic Progress procedures defined in the University's General Regulation V, and may be required to leave the University.