Module BUSI4M410: International Business

Department: Management and Marketing

BUSI4M410: International Business

Prerequisites

• None.

Corequisites

• None.

Excluded Combination of Modules

• None

Aims

• To develop awareness of international business and management issues including but not limited to ethical and sustainable practices across multinational operations.
• To extend knowledge and value the role of national culture in the way business operates.
• To develop desk research skills through the production of a detailed case study.

Content

• Introduction to International Business in Context
• Cultural environment on international business
• Ethics in international business
• Theories of international trade and investment
• Political and legal systems in national environment
• Global market opportunity assessment
• Entering and operating in international markets
• Marketing in the global firm
• Human resource management and financial management in the global firm

Learning Outcomes

• Upon successful completion of the module, the students should have a critical understanding of:
• Environmental forces that shape companies' decisions in international markets.
• The evaluation of international opportunity and the impact of strategic decisions on the company performance.
• The development of strategic capabilities and resources in the influence of international performance.

• Upon successful completion of the module, the students should have:
• Acquired the skills to put organisational theory into practice.
• Developed skills in desk research and primary research associated with the production of business plans and analysis of business case studies/simulations.
• The ability to appreciate the concept of a ‘reflective practitioner’ and to reflect critically on organisations, as a way of learning and developing.

• Global and Cross-Cultural Intelligence
• Critical Thinking and Intellectual Rigor
• Evidence-Based and Analytical Decision-Making

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

• The Online MBA will adopt a blended digital delivery model in which learning hours during teaching weeks are structured across a combination of live, synchronous sessions and high-quality asynchronous activities. Resources vary according to the learning outcomes but normally include video content, directed reading, reflective activities, opportunities for self-assessment, peer-to-peer learning within tutor-facilitated activities. and guidance for further independent study
• Online MBA modules may incorporate a Structured Engagement Component designed to assess the ability to engage critically and professionally within a virtual executive learning environment. Tutors provide feedback on formative work and provide opportunity for individual consultation.
• The hours as depicted in the Teaching Methods and Learning Hours table are indicative. Approximately 70% of scheduled learning time will comprise designed and facilitated learning (including interactive workshops, applied exercises and structured engagement). 10 hours are nominally allocated to live (synchronous) webinars/workshops. The remaining 30% allocated to guided independent study. In addition, students will undertake a defined period of directed study to support assessment preparation and completion, ensuring appropriate depth, reflection and integrative application.

Teaching Methods and Learning Hours

Summative Assessment

Formative Assessment:

Students undertake a series of activities aligned to the module content, receiving ongoing feedback on theoretical knowledge and how it is applied. In this instance, students will undertake desk research focusing on chosen companies and a/the country/ies in which they operate.

■ Students who do not attend monitored activities shown under Teaching Methods and Learning Hours, or who fail to complete the summative or formative assessment(s) specified above, may be subject to the Academic Progress procedures defined in the University's General Regulation V, and may be required to leave the University.