Undergraduate Programme and Module Handbook 2026-2027
Module BUSI1301: Marketing Professionals
Department: Management and Marketing
BUSI1301: Marketing Professionals
| Type | Tied | Level | 1 | Credits | 20 | Availability | Available in 2026/2027 | Module Cap | Location | Durham |
|---|
| Tied to | N513 |
|---|---|
| Tied to | N514 |
| Tied to | N515 |
Prerequisites
- None
Corequisites
- None
Excluded Combination of Modules
- None
Aims
- To introduce students to the academic and professional skills required for success in a marketing career.
- To provide an overview of various career paths in marketing.
- To develop a critical understanding of reflective practice and identify personal development needs
- To develop foundational skills in research, communication, and professional conduct.
- To practice academic and professional skills in a supportive environment.
Content
- Critical thinking, reflective thinking, and problem-solving
- Literature review, academic writing, and referencing
- Self-development tools, such as Belbin Team Roles
- Career paths in marketing
- Ethics and professional conducts
- Personal branding
- Roles and responsibilities of marketing professionals
- Effective communication skills
- Effective CV and cover letter.
Learning Outcomes
Subject-specific Knowledge:
- Knowledge of key academic skills
- Knowledge of effective communication skills
- Knowledge of various career paths in marketing and their roles and responsibilities
- Understanding of individual strengths and areas for improvements.
Subject-specific Skills:
- Academic skills such as literature review and academic writing.
- Ability to communicate professionally and effectively.
- Ability to critically reflect personal knowledge and skills for academic and professional practices.
Key Skills:
- Communication, both written and verbally
- Problem-solving
- Critical thinking
- Reflective thinking.
Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module
- Teaching is via lectures and seminars. Learning takes place through attendance at lectures, preparation for and participation in seminars, and private study.
- Summative assessment is one individual portfolio report, which includes several tasks such as reflective writing and writing a cover letter.
- Formative assessment is by means of a range of in-class activities in seminars.
- The computer lab workshop sessions will take place in the Easter term of Year 1 of study in readiness for starting Marketing Research Methods (BUSI2351) in Year 2.
Teaching Methods and Learning Hours
| Activity | Number | Frequency | Duration | Total/Hours | Attendance Monitored |
|---|---|---|---|---|---|
| Lectures | 10 | Weekly | 2 hours | 20 | Yes ■ |
| Lectures | 1 | Easter Term | 2 hour | 2 | Yes ■ |
| Seminars | 4 | Fortnightly | 2 hours | 8 | Yes ■ |
| Computer Classes | 4 | Easter term | 2 hours | 8 | Yes ■ |
| Preparation and Reading | 1 | 162 | |||
| Total | 200 |
Summative Assessment
| Component: Assignment | Component Weighting: 100% | ||
|---|---|---|---|
| Element | Length / duration | Element Weighting | Resit Opportunity |
| Assignment | 3,000 words (maximum) | 100% | |
Formative Assessment:
Formative group project, preparing students for the individual written assignment.
■ Students who do not attend monitored activities shown under Teaching Methods and Learning Hours, or who fail to complete the summative or formative assessment(s) specified above, may be subject to the Academic Progress procedures defined in the University's General Regulation V, and may be required to leave the University.