Programme and Module Handbook
Current Undergraduate Handbook
Current Postgraduate Handbook
Programme and Module Handbook Archive
Undergraduate Programme and Module Handbook 2024-2025
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BUSI1131: Marketing Principles
BUSI1141: People, Management and Organisations
BUSI1171: The Changing World of Business
BUSI1211: Strategy in Practice
BUSI1221: Introduction to Digital Marketing
BUSI1231: Introduction to Leadership
BUSI1241: Marketing Strategy in Practice
BUSI1251: Managing, Behaviour and Organisations
BUSI1261: Creative Strategy
BUSI1271: Foundations of Effective Marketing
BUSI2141: Entrepreneurship
BUSI2151: INFORMATION SYSTEMS
BUSI2161: Human Resource Management
BUSI2171: Brand Strategies, Identity, Culture and Society
BUSI2181: Operations Management
BUSI2201: Integrated Marketing Communications
BUSI2211: Behavioural Science for Marketers
BUSI2301: Marketing Decisions in Practice
(Not available in 2024/2025)
BUSI2311: Business Research Methods and Statistics
BUSI2321: Applied Brand Strategy
BUSI2331: Consumer Behaviour
BUSI2341: Innovation Management
BUSI2351: Marketing Research Methods
BUSI2361: Digital Marketing: Tools and Techniques
BUSI2371: Managing Marketing Communications
BUSI3041: Asia and the Pacific Rim
BUSI3161: Leadership
BUSI3171: Corporate Entrepreneurship
BUSI3191: Global Marketing
BUSI3201: Social Marketing, Ethics and Sustainability
BUSI3211: Service Operations Management
(Not available in 2024/2025)
BUSI3221: Retail and Services Marketing
BUSI3232: Dissertation in Business and Management
BUSI3241: Corporate Responsibility and Sustainability
BUSI3242: Dissertation in Marketing and Management
BUSI3281: Work, Organisation and Society
BUSI3322: Behavioural Science Marketing Project
BUSI3331: New Venture Creation
(Not available in 2024/2025)
BUSI3332: Advanced Topics in Critical Organisational Studies
(Not available in 2024/2025)
BUSI3342: Innovation Accelerator
(Not available in 2024/2025)
BUSI3351: Global Sport Business
BUSI3361: How to Read Business
BUSI3371: Influencer Marketing Strategies
BUSI3381: Managing Organisational Change
BUSI3391: Strategic Investment Decisions, Options, and Valuation Under Uncertainty
(Not available in 2024/2025)
BUSI3401: Facing the Future
BUSI3412: Strategising for Sustainable Futures
BUSI3422: New Venture Creation Project
BUSI3431: Consumer Power
BUSI3441: Enterprise Risk Management: Principles, Methods and Applications
BUSI3451: Influencer Marketing
(Not available in 2024/2025)
BUSI3471: Strategic Marketing Consulting Project
BUSI3481: Organisational Behaviour and Leadership Project
BUSI3491: Business Economics
BUSI3501: International Marketing
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