Module BUSI5C715: New Venture Creation

Department: Management and Marketing

BUSI5C715: New Venture Creation

Prerequisites

• None

Corequisites

• None

Excluded Combination of Modules

• None.

Aims

• To develop students' understanding of entrepreneurship through the lenses of opportunity examination, new venture creation, and small business management, including contextual issues therein.
• To develop students' understanding of the requirements necessary to create new business ventures, and the challenges and approaches to sustainable growth.
• To understand differences among small business owners, managers, and their entrepreneurial teams.
• To address how best to manage customer and supplier relationships, finances, and operational issues in an ethical and responsible manner.
• To develop links with the Business School's research strategy by incorporating research into young and new venture entrepreneurship, supported by clear guidance on ethical, sustainable, and responsible business practices.

Content

• Idea generation and evaluation
• Entrepreneurial finance
• Sustaining entrepreneurship and managing growth strategies
• Growth and networking strategies
• Business models

Learning Outcomes

• Upon successful completion of the module the students will:-
• Have a critical appreciation of the complex and interactive processes and dimensions associated with new venture creation, growth, and survival;
• Have a critical appreciation of how to successfully manage the new venture for launch, growth, and sustainability.

• Upon successful completion of the module students will:-
• Be able to identify the critical characteristics associated with successful new venture creation, launch, growth, and exit;
• Be able to diagnose and treat symptoms relating to new venture creation, launch, growth, and exit;
• Be able to apply appropriate specialist knowledge and techniques to examine new venture creation as a process, the performance of the firm, and pathways to its growth.

• Written communication
• Planning, organising and time management
• Problem solving and analysis
• Using initiative
• Computer literacy
• Interpersonal communication
• Teamworking.

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

• The learning outcomes will be met through a combination of lectures and workshop seminars, together with individual exercises and guided reading.
• The assessment of the module is designed to test students' understanding and critical appreciation of the key concepts and issues associated with entrepreneurial activities, and their ability to apply them through the development and critical evaluation of a business model.

Teaching Methods and Learning Hours

Summative Assessment

Formative Assessment:

Produce an an overview of the proposed business model and market research plans.

■ Students who do not attend monitored activities shown under Teaching Methods and Learning Hours, or who fail to complete the summative or formative assessment(s) specified above, may be subject to the Academic Progress procedures defined in the University's General Regulation V, and may be required to leave the University.