Undergraduate Handbook 2026-2027
Management and Marketing
Programmes
- N201: BA Business and Management
- N203: BA Business and Management with Placement Year
- N207: BA Business and Management with Study Abroad
- N509: BA Marketing and Management (Last intake of students October 2025)
- N513: BSc Marketing and Management
- N514: BSc Marketing and Management with Placement Year
- N510: BA Marketing and Management with Placement Year (Last intake of students October 2025)
- N515: BSc Marketing and Management with Study Abroad
- N511: BA Marketing and Management with Study Abroad (Last intake of students October 2025)
Modules
- BUSI1131: Marketing Principles
- BUSI1141: People, Management and Organisations
- BUSI1171: The Changing World of Business
- BUSI1211: Strategy in Practice
- BUSI1221: Introduction to Digital Marketing
- BUSI1231: Introduction to Leadership
- BUSI1241: Marketing Strategy in Practice
- BUSI1251: Managing, Behaviour and Organisations
- BUSI1271: Foundations of Effective Marketing
- BUSI1301: Marketing Professionals
- BUSI2141: Entrepreneurship
- BUSI2151: Information Systems
- BUSI2161: Human Resource Management
- BUSI2171: Branded Identity, Culture and Society
- BUSI2181: Operations Management
- BUSI2201: Integrated Marketing Communications
- BUSI2211: Behavioural Science for Marketers
- BUSI2311: Business Research Methods and Statistics
- BUSI2321: Applied Brand Strategy
- BUSI2331: Consumer Behaviour
- BUSI2341: Innovation Management
- BUSI2351: Marketing Research Methods
- BUSI2361: Digital Marketing: Tools and Techniques
- BUSI2371: Managing Marketing Communications
- BUSI2381: Social Marketing, Ethics and Sustainability
- BUSI2391: New Venture Creation
- BUSI2401: Advanced Topics in Technologies Driving Business (not available in 2026)
- BUSI3041: Asia and the Pacific Rim
- BUSI3161: Global Leadership
- BUSI3171: Corporate Entrepreneurship
- BUSI3191: Global Marketing
- BUSI3221: Retail and Services Marketing
- BUSI3232: Dissertation in Business and Management
- BUSI3241: Corporate Responsibility and Sustainability
- BUSI3242: Dissertation in Marketing
- BUSI3281: Work, Organisation and Society
- BUSI3322: Behavioural Science Marketing Project
- BUSI3351: Global Sport Business (not available in 2026)
- BUSI3361: How to Read Business
- BUSI3371: Influencer Marketing Strategies
- BUSI3381: Managing Organisational Change
- BUSI3401: Facing the Future
- BUSI3412: Strategising for Sustainable Futures (not available in 2026)
- BUSI3422: New Venture Creation Project
- BUSI3431: Consumer Power
- BUSI3441: Enterprise Risk Management: Principles, Methods and Applications
- BUSI3481: Organisational Behaviour and Leadership Project (not available in 2026)
- BUSI3491: Business Economics
- BUSI3501: International Marketing
- BUSI3511: Quantitative Analysis for Marketing Decision Making (not available in 2026)
- BUSI3521: Marketing in the Creative Industries (not available in 2026)
- BUSI3531: People Analytics
- BUSI3541: Business Analytics for Artificial Intelligence (M&M)
- BUSI3551: Business Analytics for Artificial Intelligence (B&M) (not available in 2026)